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Want to know how to create a mobile popup?

This guide shows you how to create one. It will meet Google’s requirements. It will also provide a great user experience on your website.

Mobile pop-up is an interactive overlay. It is designed for mobile devices to capture leads, promote offers, and reduce cart abandonment.

You can create any type of pop-up for mobile, such as:

Welcome popup
Exit-intent popup
Cart abandonment popup
Gamified popup
Time-delayed popup
Lightbox popup
Floating bar popup
Full-screen popup

Do you know which templates are the most popular among mobile users?

Floating bar timer
Lightbox
Full-screen popup

Visit the Optinify Popup Template Gallery.

Template Gallery

Mobile pop-ups for Shopify stores

Many Shopify popup apps let merchants create popups. They can be beautiful and engaging.

Optinify is a Shopify popup app. It offers many templates, trigger rules, analytics, and integrations. Plus, it has even more features. These popups not only engage the store visitors but also speed up revenue.

To make a mobile popup for your Shopify store, use Optinify. Follow these steps:

Add Optinify to your store from the Shopify App Store
Choose a template
Use your brand’s theme
Customize the design
Add the discount
Add trigger rule & preview
Publish your pop-up

Step 1: Choose a template

Once you are in the Optinify dashboard, go to ‘Create Campaign.'

You can see all the templates there.

Pick one based on your goal:

Capture emails
Reduce cart abandonment with exit intent
Drive sales with flash sales and free shipping
Inform users about cookie disclaimers or age verification
Collect user feedback

Step 2: Use your brand’s theme

With one click, you can bring your brand theme, or you can customize it using the canvas.

Everything is customizable.

Step 3: Customize the design

Use the canvas on your left.

You can change every element.

Here are the elements to include:

Background color
Image
Font
Heading
Subheading
Email placeholder
CTA button

Step 4: Add the discount

If you have a previously created discount, you can select that.

If you don’t have a discount yet, click “Go to Shopify discount”. Create your discount, and come back to the previous tab. Then select your discount.

Step 5: Add trigger rule & Preview

You have finished creating the popup.

Now you can add the trigger rules as needed and preview the pop-up

Step 6: Publish your pop-up

Tap this button to publish & relax.

According to Google, popups are good until they disrupt mobile usability.

Let’s discuss the best practices of mobile popups.

Mobile Popup Design Guidelines

Design element	The Golden rule	Why it matters
Popup width	90% to 95 % of screen	Leaves the background site visible on the edges so users don't feel like they've been redirected to a new page.
Popup Height	Maximum 70% of screen	Prevents the popup from dominating the entire screen (and avoids Google's mobile interstitial penalties).
Spacing & Margins	10px to 15px on all outer edges	Gives the design visual breathing room so it doesn't look crammed into the display.
Headline Text	18px to 24px	Grabs immediate attention while the user is scrolling.
Body Text	14px minimum (16px is ideal)	Easy to read at a glance without the user needing to pinch and zoom.
Color Contrast	4:5:1 minimum (7:1 ideal)	Meets WCAG Accessibility standards so text remains legible.
CTA Copy	2 to 4 words maximum	Keeps the action clear and immediate (e.g., "Get My Code").

Trigger by behavior

Trigger type	Optimal setting	Best use case
Scroll depth	50-70% of page	Blog posts, product pages
Time delay	Don't show immediately. Wait for 5-10 seconds	Homepage, category pages
Exit intent	Mouse movement to address bar	All pages except checkout

Trigger by specific URLs and products

Trigger type	Optimal setting	Best use case
Specific URL Match	Trigger only when the exact URL path is visited	Specialized landing pages, partner referral links, or ad campaign URLs
Product-Specific	Trigger when viewing a specific product or category	Cross-selling complementary items or offering product-specific discounts

Trigger by user type

Trigger type	Optimal setting	Best use case
New Visitor	Trigger during their very first session on your site	First-time purchase discounts, brand introductions, or initial email capture
Returning Visitor	Trigger based on past visits, browsing history, or previous purchases	Loyalty program invites, abandoned cart recovery, or "Welcome back" exclusive offers

Trigger by device type

Trigger type	Optimal setting	Best use case
Desktop / Laptop	Full-screen or large center overlays with mouse tracking (exit-intent)	Complex multi-field forms, high-value lead generation, or exit-intent recovery
Tablet	Responsive center popups or slide-ins optimized for touch screens (768px+)	Visual product promotions, content downloads, or mid-funnel lead capture
Mobile	Bottom slide-ins or popups capped at 70% height with large touch targets	SMS opt-ins, single-field email captures, or immediate quick-action discounts

Common mistakes to avoid

Oversizing the popups
Designing tiny, hard-to-tap close buttons
Poor color contrast and readability
Using fixed pixel widths instead of responsive designs
Triggering the popup immediately upon page load
Displaying many popups during a single session
Interrupting the active checkout process
Using vague value propositions
Requesting too many form fields
Offering weak or demotivating incentives

FAQS

Frequently Asked Questions

52.27% of the global traffic comes from mobile visitors.

Without any confusion create mobile popups for your visitors. And capture the traffic to convert.

Create your first mobile popup

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