Klaviyo Forms vs Optinify: Basic Sign-Up Forms or Interactive Popups?
Keep Klaviyo for email and SMS marketing. Collect leads in Optinify with scratch cards, quizzes and other games, and every lead lands back in your Klaviyo list.
14-day free trial · Syncs to Klaviyo · Set up in 2 minutes
Sends leads to 12 marketing tools, Klaviyo included
Klaviyo Forms vs Optinify: The Short Answer
If you currently use Klaviyo and need one simple email or SMS opt-in form, Klaviyo sign-up forms are the cheaper option. Optinify is for stores that want more: scratch cards, mystery boxes, match-a-card games, mini quizzes and announcement bars. Most stores don't have to pick one. Optinify runs the popups and sends every lead into Klaviyo, where your flows take over.
Klaviyo forms vs Optinify
The difference, in three numbers
OptinifyKeep Klaviyo for email and SMS. Run the popups in Optinify.
Klaviyo Help Center and Shopify App Store listing, checked Oct 2026.
Klaviyo's paid plans remove the 1-form limit.
Klaviyo Popups and Optinify Compared Side by Side
Most answers to this question sit in Klaviyo Community threads. Here it is in one place, with Klaviyo's column taken from the Klaviyo Help Center in October 2026.
| Feature | Klaviyo forms | Optinify |
|---|---|---|
| Popup formats | Popup, flyout, full page, embed and banner | Lightbox, floating bar, full page and custom canvas |
| Gamified popups | Spin to win (one wheel per form) | Scratch to win, spin to win, match a card, mystery box, mini quiz |
| Exit intent | Cursor leaves the page; quick upward scroll on mobile | Cursor leaves the page; quick scroll up or 30 seconds idle on mobile |
| Targeting | Location, device, URL, UTM, cart contents, Klaviyo lists and profiles | Country, device, URL, UTM, cart, new vs returning visitors |
| A/B testing | Yes | Yes, built in |
| Bars | Banner sign-up form, countdown timer block | Announcement, free-shipping and countdown bars |
| Setup | Popups publish without code; embeds need a code snippet | No code, one-click theme import |
| Where leads go | Klaviyo only | 12 tools, including Klaviyo and Shopify customers |
| Data sent to Klaviyo | All form fields | Email, SMS number and mini-quiz answers |
| Free plan | 1 live form with "Powered by Klaviyo" branding, 250 active profiles | No free plan; 14-day free trial |
| Price | Included with a Klaviyo account | From $49/month for 20K visitors |
Should You Use Optinify Instead of Klaviyo Forms, or Both?
Klaviyo Forms Are Enough If…
- You need one email or SMS sign-up form with a coupon, and nothing more.
- You already pay for Klaviyo and don't want another monthly bill.
- You want to target by Klaviyo segment, like hiding a form from people who already subscribed.
Add Optinify to Klaviyo If…
- You want interactive popups: scratch cards, mystery boxes, match-a-card games and mini quizzes.
- You run announcement, free-shipping or countdown bars alongside your popups.
- You send leads to more than one tool, say Klaviyo for email and GoHighLevel for sales.
- You'd like a real person on chat when a popup doesn't look right on your theme.
Klaviyo forms or Optinify?
Answer three questions, get your setup
OptinifyAny "yes"
Add Optinify, keep KlaviyoOptinify runs the popups and bars. Every lead lands in your Klaviyo list for flows and campaigns.
All "no"
Klaviyo forms are enoughOne sign-up form with a coupon covers you. Come back when you outgrow it.
Five Interactive Popups in One Shopify App
Looking for a Klaviyo popup alternative that goes past the wheel? Klaviyo has spin to win. The other four formats below aren't in its form block list, and all five come with every Optinify plan.
Real Optinify popups on a Shopify store
Five interactive popups, one app
Optinify
Scratch to Win
Shoppers enter an email or phone number, then scratch a card to reveal their discount. It feels like a small win, which suits a first-order offer.
Spin to Win
The classic wheel. You set the prizes, from free shipping to a percentage off, and each new subscriber spins once for a code.
Match a Card
A short card-matching game that ends in a reward. It gives returning visitors something new to play once they've already seen your wheel.
Mystery Box
Shoppers open a box to reveal what's inside: a discount, free shipping or a gift. Surprise fits holiday drops and product launches well.
Mini Quiz
Ask a few questions, like skin type or budget, before the sign-up field. The answers sync to Klaviyo with the email, so you can split flows by them.
See every format in the popup templates gallery.
Connect Optinify to Klaviyo in 3 Steps
You keep Klaviyo. Optinify collects the lead, then sends the email, SMS number and mini-quiz answers to the Klaviyo list you pick. The full setup guide has screenshots.
Optinify + Klaviyo
Every popup lead lands in your Klaviyo list
OptinifyOptinify mini quiz popupKlaviyo
Your sign-up listCreate a Private API Key
In Klaviyo, go to Settings, then Account, then API Keys. Create a private key with full access, then enable the Klaviyo integration in Optinify and paste the key in.
Copy Your List ID
Open Audience, then Lists and Segments. Pick a list or create a new one, copy its ID from the page URL, and click Connect in Optinify.
Publish Your Popup
Publish your Optinify popup, then switch off Klaviyo's popup forms so nobody sees two at once. New sign-ups land in your list and your welcome flow runs.
Pricing: Klaviyo Forms vs Optinify
Klaviyo forms come with your Klaviyo account, which is why plenty of stores never look further. On the Klaviyo free plan, though, you get one live form with "Powered by Klaviyo" branding and 250 active profiles. A paid Klaviyo plan lifts both limits. Optinify is a separate bill, priced by monthly visitors.
Pricing
What "free" Klaviyo forms include
OptinifyKlaviyo free plan
$0forms included
- 1 live sign-up form
- "Powered by Klaviyo" branding
- 250 active profiles
- 500 emails a month
A paid Klaviyo plan removes the form limit and branding. Its price grows with your profile count.
Every Optinify plan
All featuresno tiers on features
- Unlimited popups
- All 5 game formats
- 12 integrations, Klaviyo included
- A/B testing, exit intent, promo bars
14-day free trial · cancel anytimefrom $49/mo · 20K visitors
Klaviyo Help Center (free plan limits, Sep 2026) and the Optinify Shopify App Store listing, checked Oct 2026.
Starter
$49/month
- Up to 20K monthly visitors
- Every feature, unlimited popups
Pro
$89/month
- Up to 40K monthly visitors
- Every feature, unlimited popups
Elite
$199/month
- Up to 100K monthly visitors
- Every feature, unlimited popups
Enterprise
$299/month
- Up to 400K monthly visitors
- Every feature, unlimited popups
14-day free trial on every plan. Cancel anytime, and save 20% with annual billing. Full details on the pricing page.
Start your 14-day free trialKlaviyo Forms vs Optinify FAQs
Does Optinify Integrate With Klaviyo?
Yes. Optinify connects to Klaviyo with a private API key and a list ID, and it takes a few minutes. Each new lead reaches your Klaviyo list with their email, SMS number and mini-quiz answers, so the flows, segments and campaigns you already built keep working as they are.
Should I Turn Off Klaviyo Sign-Up Forms After Installing Optinify?
We recommend turning off Klaviyo's popup, flyout and full-page forms once your Optinify popups are live, so a visitor never gets two popups in one visit. Embedded Klaviyo forms, like a footer sign-up, can stay. They sit inside the page and don't fight a popup for attention.
Are Klaviyo Forms Free?
They're included with every Klaviyo account, the free plan too. That plan has limits, though: one live sign-up form, "Powered by Klaviyo" branding, 250 active profiles and 500 emails a month. Moving to a paid Klaviyo plan removes the form limit and the branding, but the bill then grows with your profile count.
Does Klaviyo Have a Spin-to-Win Form?
Yes. Klaviyo's spin-to-win forms allow one wheel per form, with two to six slices and an email or SMS consent field. If a wheel is all you need, Klaviyo covers it. Optinify adds scratch to win, match a card, mystery box and mini quiz popups for stores that want variety.
Which Is Better for Growing an Email and SMS List?
For list growth, the popup matters more than the tool behind it. A game or quiz gives shoppers a reason to stop before they hand over an email or phone number. Optinify gives you five of those formats plus exit-intent triggers. Klaviyo then does what it's best at: welcome flows, campaigns and SMS marketing.
Can I A/B Test Popups in Both Tools?
Yes. Klaviyo lets you A/B test sign-up forms, and it can also test timing, like delay and scroll depth. Optinify has A/B testing built into every popup, and its analytics show views and conversions for each version. Keep the winner, then test the next idea against it.
Do Optinify Popups Work on Mobile?
Yes. Every popup is responsive on phones, tablets and desktops, and Preview Mode shows both the mobile and desktop versions before you publish. On a phone there's no cursor to track, so exit intent fires on a quick scroll back up or after 30 seconds without activity.
Keep Klaviyo. Give Your Popups an Upgrade.
Install Optinify, connect your Klaviyo list, and put your first scratch card popup live today.
Start your 14-day free trial