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How to Integrate Mailchimp with Optinify

Connect your favorite marketing tool with Optinify. Now you can integrate Mailchimp with Optinify seamlessly. Connect now & relax.

11 Sep, 2026·2 min read
Abrar's avatar
Mutammim AbrarGrowth Marketer
Integrate Mailchimp with Optinify

At first install Optinify from Shopify app store. Once done, you will land in the dashboard.

Steps to configure Optinify with Mailchimp

1. Tap on the option “Integration” and find “Mailchimp.”

2. Click on “Connect.”

Integrate Mailchimp

3. You need the “API KEY,” “Audience ID,” & the Tag (Optional) to get connected. To get all those, sign in to your Mailchimp account.

Connect Mailchimp

4. To get the “API Key,” go to the top right corner and click on your profile. Go to “Account & billing”  then “Extras.” You will find the Option “API Keys.” Go there & tap on “Create a key.” Write a name for the key and click generate a key. Copy that and paste into Optinify.

Mailchimp API Key

5. To get the “Audience ID,” click on “Audience,” go to the three dot and click there. You will find “Audience settings,” click on that and you will get the “Audience ID.” Copy that and paste into Optinify.

Mailchimp Audience ID

6. To get the “Tag (Optional),” go to “Audience,” then “Tags.” Create a tag and paste into Optinify.

Mailchimp Tag

7. That’s it. You are done with the integration of Optinify with Mailchimp.

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