At first install Optinify from Shopify app store. Once done, you will land in the dashboard.
Steps to configure Optinify with Mailchimp
1. Tap on the option “Integration” and find “Mailchimp.”
2. Click on “Connect.”

3. You need the “API KEY,” “Audience ID,” & the Tag (Optional) to get connected. To get all those, sign in to your Mailchimp account.

4. To get the “API Key,” go to the top right corner and click on your profile. Go to “Account & billing” then “Extras.” You will find the Option “API Keys.” Go there & tap on “Create a key.” Write a name for the key and click generate a key. Copy that and paste into Optinify.

5. To get the “Audience ID,” click on “Audience,” go to the three dot and click there. You will find “Audience settings,” click on that and you will get the “Audience ID.” Copy that and paste into Optinify.

6. To get the “Tag (Optional),” go to “Audience,” then “Tags.” Create a tag and paste into Optinify.

7. That’s it. You are done with the integration of Optinify with Mailchimp.
Need help to connect Mailchimp?
Schedule a call. We are just a call away.
Human Support • Setup in 60 seconds • Free 14-day trial
What to read next

Spin to Win Popup: How Shopify Stores Can Grow Email Signups and Sales
Learn how spin to win popup actually work! Discover the best prizes and perfect timing strategies to boost conversions and grow Shopify sales.
Read Article
Gamified Popup Guide: Types, Examples & Best Practices
Learn how gamified popup help Shopify stores grow leads and sales. Compare game types, prize ideas, targeting tips, and best practices.
Read Article
Cart Abandonment Popup: 7 Examples & Best Practices (2026)
Cart abandonment popups catch shoppers before they leave. Get 7 examples, trigger types, discount rules, and copy formulas that convert.
Read Article

